Twitter Analytics and Real-Time Monitoring for Argentinian Elections

Last Sunday, general elections took place in Argentina and once again Zauber was present with its technology to provide a real-time Twitter monitoring and analytics platform to track the behavior and buzz generated around this event.

Two of the most important online news media in Argentina chose Zauber to deploy an interactive real-time data visualization of Twitter and FB trends for the elections.

For La Nacion, we deployed a real-time dashboard tracking Twitter mentions for each candidate, measuring tweets per minute (buzz volume) and presenting that information with a powerful visualization, making the avatar of each candidate shine with each new tweet processed. We also measured the share of voice for each candidate. All statistic were available for the last hour, last day and last week, and were updated in real-time minute after minute.

For Infobae, we deployed another dashboard tracking Twitter mentions of each candidate in time and measuring share of voice, with a different visual representation. We added to this dashboard information about Twitter followers growth and Facebook Fans growth for each main candidate, being able to compare one candidate's metric with each other.

We are happy with these two projects that we deployed, and thankful to La Nación and Infobae, who trusted Zauber to build these innovative products for such a big event as the presidential elections. For several days, we processed hundreds of thousands of tweets referred to the elections and the candidates, delivering content to thousands of users who visited these products.